Sales & MarketZing !

Total , Spar , Reliance digital -------which one to go to , each has a daily dose or Over dose i should say of full page advertisements , hitting you during the weekend , all showing the savings by making a purchase there ,same type of advertisements , every one has the same offers ! This blog's point of view on this :: True it is important to communicate ,but for a single door , or say 2 door entities ,shouldn't be spending money on Mass media and look at a catchment driven activity ,its really not worth the effort or the spends ,unless we are sure that the catchment is penetrated , and the TG there has visited already ! or these advertisements are really driving walk ins ! So do Indian retailers have any clear cut media strategy ! here's our take of the current scenario! Media @ Indian Retail :: Media spends of retail firms are slowly but surely increasing and soon would be a vertical in most media houses , the rush has just begun . Most Big retailers have bought space or

We have debated about this , and had our logic about the effect of the impact of Big retailers on small/traditional retailers, I had an accidental impact study done of this phenomenon , on my visit to my home town .My home town a tier II city ,with decent migrant population , has seen the opening of BIG bazaaar , food bazaar etc and as a result a traditional old time retailer ,close to the biggies in terms of catchment , the small Retailer in fact had renovated his store to take on the Biggies , has SHUT SHOP , as he couldnt make match prices being offered although he enjoyed good standing with customers profitability was a concern at such low prices . Moral :: the impact on Small Retail has one more dimension , type of city and the demographics involved ! what i mean is that , In a tier ii or tier iii city, small retail mite get badly hit , because of limited catchment , less migrant population , and slow development, such cities is likely to be a clear cut case of more fall outs i